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Double Down On Your Data: Gaming

       iOS iPhone

Often referred to as the heartbeat of a casino's operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. Written by a twenty-year veteran of the software industry, Double Down On Your Data explains the latest development in this fast moving industry, including:
- Creating demand for your casino
- Streamlining the marketing process
- Creating accurate predictive patron models
- Mobile-lizing your marketing campaigns
- Improving table-games revenue management
- Exploiting the marketing potential inherent in social networking sites
- Courting the highly valuable Asian gambler

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Last changed:

Jul 28, 2009

Category:

Books

Developer:

Qualex Consulting Services, Inc

Version:

1

Average Rating:

4.00 (3)

Size:

0.3 MB

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