App Shopper: Web 2.0 Marketing Library App (iPhone) (Books)

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Web 2.0 Marketing Library App (iPhone)

iOS iPhone

Download the Web 2.0 Marketing Library app to try out all the features of the app and sample the featured chapters from the four books for FREE. If you like it, you can buy the entire application and unlock all remaining chapters from the four books through the convenient in-app purchase option. The Web 2.0 Marketing Library reader app brings to your mobile bookshelf four best selling web marketing books from FT Press - The Truth About Series, a publishing imprint of Pearson Education:

* The Truth About Pay-Per-Click Search Advertising
* The Truth About Search Engine Optimization
* The Truth About Profiting from Social Networking
* The Truth About Email Marketing

ABOUT THE READER APPLICATION
Pearson has developed an iPhone app that includes all the standard features you expect in a reader such as easy navigation, search, and hyperlinking. Sample featured chapters for FREE. Like what you see, simply use the in-app purchase option to unlock the entire library application.

THE TRUTH ABOUT PAY-PER-CLICK SEARCH ADVERTISING
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy.

THE TRUTH ABOUT SEARCH ENGINE OPTIMIZATION
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement.

THE TRUTH ABOUT PROFITING FROM SOCIAL NETWORKING
"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."
Jason Falls, Social Media Explorer Blog

THE TRUTH ABOUT EMAIL MARKETING
“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”
Tad Clarke, Editorial Director, MarketingSherpa Inc.

Everything you must know to utilize email marketing in your corporation or small business!

About Pearson
The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Pearson IT Certification, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.