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Marketing Process -- effective marketing technics education on the go!

       iOS iPhone

"#1 among 8 Educational iPhone Apps for Small Business Owners" - Mashable

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“A very comprehensive course for marketing. Totally iWorth It, a great app at a great price, well done Intersog. Highest Seal of Approval.” - iWorth It App Reviews

"Marketing Process is a training course that covers every aspect of business marketing. If you are hoping to get your marketing in full gear, this is a good training course to get through."
- iphoneness.com
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Learning To-Go: Marketing Process can teach anyone how to leverage the power of marketing to drive growth for their business. From analyzing potential markets and consumer behavior to implementing international and SEO marketing campaigns, Marketing Process clearly explains each concept in thorough detail. Integrating a full-text course book, interactive flashcards and comprehensive self-tests into a single app, Marketing Process creates a completely user-controlled learning solution.

Chapters:
• Introduction to Marketing
• Marketing Research
• The Consumer & The Market
• Marketing Costs Vs. Marketing Strategies
• The Consumer as a Variable
• Consumer Motivation
• Product as a Variable
• Product Planning
• Product Identification & Consumer Response
• Pricing & Pricing Theory
• Pricing Patterns & Objectives
• Pricing & Business Decisions
• Promotional Decisions & Demand Stimulation
• Advertising
• Personal Selling & Sales Promotion
• Sales Force Management
• Retailing
• Physical Distribution and Channel Selection: Part I
• Physical Distribution and Channel Selection: Part II
• The Channel Functions
• Marketing Services
• International Marketing
• Marketing Information Systems & Packages
• Implementing Interactive & Multichannel Marketing

Features:
• Full course text divided by chapter
• Interactive flashcards for subject review
• Comprehensive chapter-level tests
• Detailed Explanations of right and wrong answers
• Charts, Graphs, Examples
• Bookmarks
• Glossary
• No Internet connection required

Learning To-Go: Marketing Process is developed by market leader INTERSOG, based on the work of Professor and best-selling author Dr. Jae K. Shim.

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Promoted by ComboApp Marketing & PR Agency http://marketing.comboapp.com

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Last changed:

Jan 24, 2012

Category:

Business

Developer:

Intersog

Version:

2.3

Average Rating:

5.00 (8)

Size:

3.5 MB

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