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Marketing Healthcheck

       iOS iPhone

Professor Malcolm McDonald, one of the world's leading marketing gurus has produced the world's first marketing and sales toolkit for the iPhone with the help of MDB Consulting. In partnership with MDB, Professor McDonald offers leaders from companies of any size access to 7 valuable marketing and sales audit exercises with reference material included for assistance.
With CEOs and business leaders spending a large portion of their business life on the road travelling between meetings, what better way to check your company's health and make corrective actions through emailing the results directly to a colleague from the device.
The marketing and sales toolkit is a must have for Directors in all organisations as well as students keen to further their research in vital business disciplines. The application once downloaded from Apple will offer subscribers;
Marketing audit questionnaire
Sales gap analysis
Profit Forecast gap analysis
Market segmentation exercise
Sales and marketing evaluation
SWOT analysis
Setting marketing and sales objectives
Regular updates through RSS feeds from Professor McDonald's website and marketing sites
White papers
Videos
The application will be updated with new exercises and content regularly for subscribers

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Last changed:

Nov 17, 2010

Category:

Business

Developer:

MDB Consulting

Version:

v2.0

Average Rating:

No data

Size:

0.5 MB

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