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OMMA Outfront Guide
The television upfront has always been considered a gamble. And with new media, new metrics and some even questioning whether there should be an upfront at all, it’s more important than ever to be fully armed before you head to the tables.
MediaPost’s 2009 Outfront conference is the premier event focusing on television’s most important event. This conference places the 09 upfront buying market in context with the overall media mix, allowing media buyers and planners to enter the traditional TV and digital video upfront with their eyes wide open.
Conference guide provided by Context Optional, a premier social marketing firm leading brands in marketing and consumer promotions across social networks.
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- Last changed:
- Apr 27, 2009
- Category:
- Business
- Developer:
- Context Optional
- Version:
- 1.0
- Average Rating:
- 2.50 (6)
- Size:
- 0.8 MB
