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MBA Learning Solutions: Marketing Process 2.0

       iOS iPad

MBA Learning Solutions: Marketing Process 2.0 is the new professional standard for mobile business based marketing education. Download this dynamic new learning tool discover how to utilize powerful marketing techniques to grow your business and obtain an advantage over your competition today.

MBA Learning Solutions: Marketing Process 2.0 provides managers and business entrepreneurs with a complete professional-level marketing course geared to help both seasoned and aspiring business people leverage the power of marketing to expand their business and drive growth.

This app provides students with everything from examples and illustrations, to practical applications, procedures, exhibits, graphs,diagrams, and more. The application covers everything from analyzing potential markets and consumer behavior, to proper international and SEO marketing campaign implementation techniques and more.

Among its many practical features the application allows users to search out any and all in-text references for clarity through MBA Learning Solutions: Marketing Process 2.0’s term and definition glossary. Furthermore, the application includes beautiful new text font options to ensure that the student’s educational experience is not simply fulfilling but easy to progress through as well.

MBA Learning Solutions: Marketing Process 2.0 is a complete learning solution. The app is designed to focus users’ learning efforts as effectively and constructively as possible, while affording students the flexibility of learning on their own unique schedules.

With this breadth of features, coupled with an abundance of professional-level educational content, this mobile course offers a fully stand-alone user-oriented business marketing education. One whose well explained principles will help business men and women drive growth and guide their businesses to prosperity.

Chapters Include:

Introduction to Marketing
Marketing Research
The Consumer & The Market
Marketing Costs Vs. Marketing Strategies
The Consumer as a Variable
Consumer Motivation
Product as a Variable
Product Planning
Product Identification & Consumer Response
Pricing & Pricing Theory
Pricing Patterns & Objectives
Pricing & Business Decisions
Promotional Decisions & Demand Stimulation
Advertising
Personal Selling & Sales Promotion
Sales Force Management
Retailing
Physical Distribution and Channel Selection: Part I
Physical Distribution and Channel Selection: Part II
The Channel Functions
Marketing Services
International Marketing
Marketing Information Systems & Packages
Implementing Interactive & Multichannel Marketing

App Features:

Full course text divided by chapters.
All-encompassing term and concept reference options.
Interactive flashcards for subject review.
Comprehensive chapter-level tests.
Explanations of right and wrong answers.
Bookmark.
Glossary.
Newly added font options.
No Internet connection required.

MBA Learning Solutions: Marketing Process 2.0 is developed by the market leader INTERSOG based on the work of Professor and best-selling author Dr. Jae K. Shim.

What's new

- content reviewed
- bugs resolved
- added font options
- new design
- new app structure
- added open book tests
- new exam results
- added search in text
- added references in glossary

Screenshots

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Last changed:

Apr 12, 2012

Category:

Business

Developer:

Intersog

Version:

2.2

Average Rating:

4.50 (10)

Size:

6.0 MB

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