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Think Blue. World.

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“Think Blue.” – Sustainable mobility and pro-environmental behaviour at Volkswagen

Explore a world full of ideas focusing on the topics of ecological responsibility, sustainable mobility and pro-environmental behaviour. Volkswagen is dedicated to the issue of how to reconcile individual mobility and sustainable strategies now and in the future. Through the “Think Blue.” corporate strategy, the company brings together innovation, environmental responsibility and working in partnership. [... more]

“Think Blue.” unites technological innovations with responsible actions and invites people to play their part. Volkswagen uses “Think Blue.” to demonstrate ways of reconciling individual mobility with a sustainable course of action. However, the product is not the only area in which Volkswagen strives to assume ecological responsibility. The company also sets standards in the area of production by means of the “Think Blue.” umbrella brand. For instance, the Volkswagen plant in Emden, the “Blue Factory”, boasts the world’s most powerful wind power station.