App Shopper: TRANSFORMERS 3: DEFEND THE EARTH (Entertainment)

App Activity

Jul 20 '11	Version 1.0.3
Jul 06 '11	Version 1.0.2
Jun 28 '11	Version 1.01
Jun 21 '11	New App: Free, v1.0

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TRANSFORMERS 3: DEFEND THE EARTH

iOS Universal

A promotional experience for TRANSFORMERS: DARK OF THE MOON, TF3: DEFEND THE EARTH is the first ever app of its kind, bringing a SPECIAL INTERACTIVE EDITION of the movies poster to life.

ACTIVATE: Players simply aim their device’s camera at the poster activating Optimus Prime to defend Earth in an immersive experience via the poster’s first-person view of Optimus Prime. Using the device's accelerometer and compass, players fight the evil forces of the Decepticons as they attempt to invade and destroy Earth in 2 unique battles.

LOCATE: Once downloaded, the app allows users to locate the closest theaters that have the exclusive interactive posters on display.

NO THEATER NEAR YOU? GET THE SPECIAL POSTER TRACKER HERE:
http://www.tf3ar.com/tf3_interactive_poster.html
or
http://www.tf3ar.com/TF3_interactive_poster.pdf

ROLLOUT: Once the app has been downloaded and the experience activated, users are able to defend in a unique 360 degree environment against the Decepticons aerial attack.

PRIMETIME: Players are able to share their achievements on their Facebook wall. TF3: DEFEND THE EARTH will not share or use players information in any other way, nor will it spam you or your friends.

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TF3: DEFEND THE EARTH Support: http://www.tf3ar.com
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What's new

- 360 game is now unlocked by default and playable without having to view the poster experience
- Removed LOCATE feature
- Removed GET TICKETS link
- Removed release date on HOME SCREEN
- Fixed alignment in LEADERBOARD scores