App Shopper: Elephant Family (Lifestyle)

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Aug 24 '11	Version 1.0.1
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Elephant Family

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Edinburgh is a jungle. The animals are alive. It's up to the city to keep them that way...!

This year, Edinburgh will be transformed into a jungle. Filled to the brim with endgangered animals, the sounds of the city will be replaced with the trumpeting of elephants, birdsong and monkey chatter.

Launched in the year that the world’s population hits an epic seven billion, Jungle City celebrates some of Asia’s most threatened and extraordinary wildlife. In August and September this year, a herd of life-sized Asian elephants will lead a community of brightly painted orangutans, hornbills, tigers and crocodiles through the Royal Botanic Gardens and onto the streets of Edinburgh.

Each animal is an ambassador for their wild counterpart back home, where their habitats are disappearing at an alarming rate. All the animals in Jungle City have lost their forest homes which they share with the endangered Asian elephant.

Jungle City is in partnership with Elephant Family, the UK's biggest investor for the endangered Asian elephant.
In the past 100 years, the Asian elephant population has plummeted by 90% due to massive habitat loss, earning them an unwanted place on the IUCN red list. Elephant Family exists to save this iconic animal from extinction in the wild, along with tigers, orangutans and all the other animals who share their habitat. Working with local people and partner NGOs, they currently fund 14 projects across Asia and invest where they are needed most: to protect habitat, prevent conflict and reconnect the forest homes of the endangered Asian elephant.